← Jargon decoderGET FOUND

SEO

Search engine optimization helps useful pages earn visibility in traditional search results.

S

How SEO works

SEO makes a page understandable, trustworthy, and easy to discover. It combines clear information architecture, genuinely helpful content, technical accessibility, and earned authority.

A librarian mental model

Imagine a careful librarian. Your page needs a clear label, a sensible shelf, enough context to classify it, and a reason to recommend it. Keywords help with the label; the whole experience earns the recommendation.

Start here

  1. Answer one specific question per page.
  2. Use the words your audience naturally uses.
  3. Make the page fast, crawlable, and linked from relevant pages.
  4. Demonstrate first-hand knowledge and cite evidence.
  5. Measure useful visits, return visits, and outcomes.