SEO

Search engine optimization (SEO) is the work of making website content accessible to search engines and relevant to the people searching for it.

A repair workshop might publish a page explaining how to assess a loose chair joint. A descriptive title tells readers what the page covers. Links from related pages give visitors and crawlers a route to it. Photos and instructions from the workshop show how the assessment works.

To review a page:

1. Name the question or task it addresses.
2. Check that its links and content are accessible.
3. Use the words your audience uses for the task.
4. Support claims with examples and sources.
5. Track search visits and the actions visitors take.

Search engines decide which pages to index and where to rank them.