Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to read shop traffic before changing your marketing
Match views, visits, and orders to the same period. Then check traffic sources, the promise in your posts, and the buying path to choose a useful next change.
Read the field note →
How to plan a small B2B discussion
Check the guest question, recruit relevant peers, assign hosting tasks, estimate the workload, and review a pilot before choosing a recurring event schedule.
Read the field note →
How to choose social-media marketing help
Write a shared brief, compare provider responsibilities and owner time, inspect project evidence, and review a paid trial before extending the work.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
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