Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to connect founder content to your company
Choose a customer task, show a work decision and its evidence, state the offer, and review what people understand. A fictional example shows a founder post before and after revision.
Read the field note →
How to prepare for a business event
Choose an event, prepare an introduction and a listening question, agree on follow-up, and review what you learned. A worked example shows the notes to keep.
Read the field note →
How to improve free webinar attendance
Measure live attendance and replay viewing, check the joining path, and test changes that help people reach the lesson. Use a worked example to evaluate reminders, access, and pricing.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedGoogle Says Lower AI Mode Monetization Weighed On Search Growth
searchenginejournal.com · Oct 28
WordPress Announces Another Security Release: Version 7.1.4
searchenginejournal.com · Oct 28
Google Lets Restaurants Directly Opt Out Of Ordering Providers
searchenginejournal.com · Oct 28
Ads in AI Mode expand to new markets.
blog.google · Oct 28
AI-Cited Pages More Often Got Straight To The Answer
searchenginejournal.com · Oct 28