Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to choose local marketing partners
Find organizations that serve a related audience, agree on a shared activity, and review one small test. A real directory walkthrough and fictional plan show the process.
Read the field note →
How to find unspoken audience questions
Observe a real task, separate actions from explanations, and test the missing knowledge. A worked example helps marketers turn audience research into clearer educational content.
Read the field note →
How to measure social media store visits
Define a store visit, keep intent signals separate, and compare the change with a baseline. A worked example helps social teams and local businesses agree on targets.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedDeepSeek Opens Its In-House Search Engine To Developers
searchenginejournal.com · Oct 19
It Knew Every Word
searchenginejournal.com · Oct 19
AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds
searchenginejournal.com · Oct 19
The New Rules Of Journalist Outreach, Based On Millions Of Emails
searchenginejournal.com · Oct 19
OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds
searchenginejournal.com · Oct 18