Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to improve free webinar attendance
Measure live attendance and replay viewing, check the joining path, and test changes that help people reach the lesson. Use a worked example to evaluate reminders, access, and pricing.
Read the field note →
How to check an AI-generated social media plan
Review audience assumptions, verify sources and local details, and turn a recommendation into a bounded test. A fictional worked example shows the decisions to record.
Read the field note →
How to invite social followers to your newsletter
Define the newsletter promise, test a voluntary signup path, preserve subscription records, and review the response. A worked example shows how to revise the invitation.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedGoogle Ads Expands Customer Lifecycle Goals In Search And Shopping
searchenginejournal.com · Oct 26
Google Adds Indexing Advice For Shareable Pages To Spam Guide
searchenginejournal.com · Oct 26
Generative UI Could Turn Google Into Your Booking.com
searchenginejournal.com · Oct 26
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
searchenginejournal.com · Oct 26
Google Gets The Thank-You
searchenginejournal.com · Oct 26