Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to check an AI-generated social media plan
Review audience assumptions, verify sources and local details, and turn a recommendation into a bounded test. A fictional worked example shows the decisions to record.
Read the field note →
How to invite social followers to your newsletter
Define the newsletter promise, test a voluntary signup path, preserve subscription records, and review the response. A worked example shows how to revise the invitation.
Read the field note →
How to keep product marketing content current
Map content to the tasks and claims it depends on, assign release checks, and verify corrections across tutorials, creator posts, and embedded videos.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedGoogle Explains 503s, Robots.txt Limits & Bracket URLs: SEO Pulse
searchenginejournal.com · Oct 24
GEO Is A Distraction: Here’s Where The Real Opportunity Is
searchenginejournal.com · Oct 23
The Junior Hiring Gap Your 2027 Marketing Budget Should Name
searchenginejournal.com · Oct 23
How Rank Trackers Say They Handle Suspect Google Results
searchenginejournal.com · Oct 23
Do Comparison Posts, Roundups & Listicles Still Have Any Value?: Ask An SEO
searchenginejournal.com · Oct 22