Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to test AI control of marketing tools
Break a campaign into actions, check each connection's scope, inspect the saved results, and compare the work needed to run it. A fictional worksheet shows how to keep the evidence clear.
Read the field note →
How to plan a free service sample
Define a small task, participant preparation, time, and a finished result. A worked session brief shows how to introduce your expertise and review participation.
Read the field note →
How to connect founder content to your company
Choose a customer task, show a work decision and its evidence, state the offer, and review what people understand. A fictional example shows a founder post before and after revision.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedThe AI Search Measurement Gap Brands Must Close In 2027 And Beyond
searchenginejournal.com · Oct 30
Discord To Put Public Chats On Pages Search Engines Can Show
searchenginejournal.com · Oct 30
What Is BLUF? How to Write Bottom Line Up Front (+ Free Rewriter Tool)
ahrefs.com · Oct 30
Shopify Now Lets Stores Pay The Company Behind Your AI Shopping Agent
searchenginejournal.com · Oct 30
The Link Building Graveyard: What To Bury & What Still Wins
searchenginejournal.com · Oct 30