Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to plan a free service sample
Define a small task, participant preparation, time, and a finished result. A worked session brief shows how to introduce your expertise and review participation.
Read the field note →
How to connect founder content to your company
Choose a customer task, show a work decision and its evidence, state the offer, and review what people understand. A fictional example shows a founder post before and after revision.
Read the field note →
How to prepare for a business event
Choose an event, prepare an introduction and a listening question, agree on follow-up, and review what you learned. A worked example shows the notes to keep.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedGoogle’s Ads Decoded Explores How AI Is Changing Search Behavior
searchenginejournal.com · Oct 29
Google’s Q3 Selloff Raises Advertiser Concerns About AI Search
searchenginejournal.com · Oct 29
Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible
searchenginejournal.com · Oct 29
How Can I Tell If My Images Are Optimized For Multimodal Search?: Ask an SEO
searchenginejournal.com · Oct 29
OpenAI’s Agents Can Silently Block Your Site: & Your Logs Won’t Show It
searchenginejournal.com · Oct 29