Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to keep product marketing content current
Map content to the tasks and claims it depends on, assign release checks, and verify corrections across tutorials, creator posts, and embedded videos.
Read the field note →
How to announce a new brand name
Connect the old and new names, explain what changes for customers, and check the places people find and contact your business.
Read the field note →
How to plan a paid awareness test
Set a total spending cap, define the audience question, and separate delivery from response and completed actions. A fictional worksheet shows CPM and average frequency.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedGEO Is A Distraction: Here’s Where The Real Opportunity Is
searchenginejournal.com · Oct 23
The Junior Hiring Gap Your 2027 Marketing Budget Should Name
searchenginejournal.com · Oct 23
How Rank Trackers Say They Handle Suspect Google Results
searchenginejournal.com · Oct 23
Do Comparison Posts, Roundups & Listicles Still Have Any Value?: Ask An SEO
searchenginejournal.com · Oct 22
Affiliate Marketing: What It Is & How to Start in 2026
ahrefs.com · Oct 22