Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to turn portfolio work into marketing content
Explain a creative brief, show your decisions, label concept work, and share project lessons with prospective clients.
Read the field note →
Who owns brand positioning?
Give positioning decisions a clear owner, gather customer evidence, resolve disagreements, and help your team apply the chosen direction.
Read the field note →
How to measure PR and brand awareness
Build a checkable PR report with fair competitor comparisons, clear message tests, audience research, and practical limits on attribution.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedIt’s Possible Your Migration Issues May Be Due To Site Quality
searchenginejournal.com · Oct 16
Google Takes Applications For A UGC Pipeline Separate From Crawling
searchenginejournal.com · Oct 16
How to Automate Content Creation: A Follow-Along Guide
ahrefs.com · Oct 16
ChatGPT Traffic Drop Appears To Be A Tracking Problem
searchenginejournal.com · Oct 15
Google’s Universal Cart Is Live: How Carts Get To Your Store
searchenginejournal.com · Oct 15