Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
Choose what to teach in public
Define a complete reader task, review permission for your examples, compare the lesson with your paid service, and test what readers understand.
Read the field note →
Creator ad offers: check the scope and cost
Check the permissions, payment, full test cost, and review plan before agreeing to creator partnership ads. Includes a fictional spreadsheet example.
Read the field note →
How to read shop traffic before changing your marketing
Match views, visits, and orders to the same period. Then check traffic sources, the promise in your posts, and the buying path to choose a useful next change.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
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