Marketing,
made refreshingly
clear.
We turn squishy top-of-funnel ideas into clear explanations, useful field notes, and memorable cartoons.
Top of funnel is where
curiosity becomes clarity.
Before people compare products, request a demo, or click “buy,” they learn. BrandTofu is for that learning moment. A strange acronym becomes a useful idea, and a vague problem gets a name.
The jargon
decoder ring.
Pick a block. We’ll make it make sense.
SEO
Search engine optimization helps useful pages earn visibility in traditional search results.
Explain it to me →BE THE ANSWERAEO
Answer engine optimization makes your information easy for AI assistants and answer systems to understand, trust, and cite.
Explain it to me →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing helps people understand a problem before they are ready to compare vendors or buy.
Explain it to me →TEACH SOMETHINGContent marketing
Content marketing earns attention by publishing material people would choose to read, watch, use, or share.
Explain it to me →Small cartoons.
Big aha.
Our animated explainers are being cooked up frame by frame. The first batch covers search, answer engines, and how awareness earns attention.
Meet us on YouTube ↗Practical ideas.
Clear explanations.
Who owns brand positioning?
Give positioning decisions a clear owner, gather customer evidence, resolve disagreements, and help your team apply the chosen direction.
Read the field note →
How to measure PR and brand awareness
Build a checkable PR report with fair competitor comparisons, clear message tests, audience research, and practical limits on attribution.
Read the field note →
How to build a social content publishing workflow
Plan useful ideas, adapt them for each channel, verify publication, and learn from responses with a repeatable process your team can sustain.
Read the field note →News from the
discovery world.
Fresh top-of-funnel news, collected from across the industry with calm, useful context.
Open the full feedChatGPT Traffic Drop Appears To Be A Tracking Problem
searchenginejournal.com · Oct 15
Google’s Universal Cart Is Live: How Carts Get To Your Store
searchenginejournal.com · Oct 15
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story?: Ask A PPC
searchenginejournal.com · Oct 15
Google Puts Inline Links Higher In More AI Search Responses
searchenginejournal.com · Oct 15
SERPs Stop Being The Default Between 2028 & 2030
searchenginejournal.com · Oct 15