Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to plan a paid awareness test
Set a total spending cap, define the audience question, and separate delivery from response and completed actions. A fictional worksheet shows CPM and average frequency.
Read the field note →
How to plan a shared creator post
Agree on the audience lesson, contributions, credit, and publication roles before inviting a creator. A worked brief shows how to plan and review one shared post.
Read the field note →
How to choose local marketing partners
Find organizations that serve a related audience, agree on a shared activity, and review one small test. A real directory walkthrough and fictional plan show the process.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedWiretapping The SERP: Reverse Engineering Network Data
searchenginejournal.com · Oct 21
Critical PHP Core Security Flaws Affect Websites, Including WordPress
searchenginejournal.com · Oct 21
Google Images & Discover Previews Don’t Support JPEG XL
searchenginejournal.com · Oct 21
New bidding and budgeting tools can transform your upcoming holiday ad strategy.
blog.google · Oct 21
Google Crawls Raw And Encoded Bracket URLs Separately
searchenginejournal.com · Oct 21