Brand
discovery,
explained.
People encounter brands through search, stories, communities, and recommendations. Learn how to reach them and measure what follows.
Discovery comes
before a purchase.
Top-of-funnel marketing reaches people as they learn about a problem, encounter a brand, or explore a category. An explanation, a community conversation, or an event can introduce your work before someone starts comparing suppliers.
Marketing
terms.
Definitions and examples for the language of top-of-funnel marketing.
SEO
Search engine optimization helps search engines find and understand pages so people can discover them in search results.
Read the definition →BE THE ANSWERAEO
Answer engine optimization prepares information for systems that retrieve sources and compose answers.
Read the definition →MEET CURIOUS PEOPLETop of funnel
Top-of-funnel marketing reaches people as they discover a brand, explore a category, or learn about a problem.
Read the definition →TEACH SOMETHINGContent marketing
Content marketing uses articles, videos, tools, and other published material to reach an audience and build interest in a business.
Read the definition →Marketing
in practice.
Short explainers pair BrandTofu cartoons with examples and screen demonstrations.
Watch on YouTube ↗Marketing
guides.
How to choose social-media marketing help
Write a shared brief, compare provider responsibilities and owner time, inspect project evidence, and review a paid trial before extending the work.
Read the field note →
How to plan product photos for a launch
Build a shot brief, compare DIY and professional production, test one difficult image, and check product details and crops before approving the full set.
Read the field note →
How to test AI control of marketing tools
Break a campaign into actions, check each connection's scope, inspect the saved results, and compare the work needed to run it. A fictional worksheet shows how to keep the evidence clear.
Read the field note →News about
marketing.
Announcements, research, and reporting about how people discover brands.
Open the full feedGoogle, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out
searchenginejournal.com · Nov 1
Hackers Hijacked DebugBear’s DNS To Serve Malicious JavaScript
searchenginejournal.com · Oct 31
Spam Guide Update, Restaurant Controls & AI Mode Revenue: SEO Pulse
searchenginejournal.com · Oct 31
Shopify CEO Says AI Performance Review Answers ‘Didn’t Matter’
searchenginejournal.com · Oct 31
Big Brands Dominate AI Search But Leave Openings For Smaller Sites
searchenginejournal.com · Oct 31